Monday, July 15, 2013

Dog lovers don't miss this article. Food trucks feeding the needs of gourmands' hungry canines

Source: Frosty Pooch, LLC
 
Frosty Pooch offers tasty treats for your "best friend."
In hindsight, the collision of the food truck craze with the tendency to spoil our four-legged friends was inevitable.

Food trucks for dogs are rolling through a growing number of cities, selling canine versions of cookies, ice cream and other treats. Paying $3 for doggie ice cream (dogs can have trouble digesting the real thing) might seem like a silly indulgence, but owners of these food trucks say they're hardly begging for business.

"This year is turning out to be really good because a lot of people are hearing about me," said Angela Meyers of Elizabeth, N.J., who launched The Frosty Pooch last July. Meyers, who brings her truck to parks, farmers' markets and dog parks in the New York City area, makes small-batch, dog-friendly ice cream in six flavors that sell for $2 a cup and "pupsicles" for $2.50. Her four-legged customers' favorite flavor is the bacon peanut butter, she said. "I'm getting a lot of return customers," she said. Read More.

At Sit 'N Stay Pet Cafe in Orlando, Fla., treats range from $2 to $7. Owner Lauren Hicks, who launched the business in 2011, said she started turning a profit after about a year. "We've got awesome feedback from our customers," she said via email.


Some owners of doggie food trucks are seeing business grow so fast they plan to franchise. In Chicago, Donna Santucci opened Fido To Go to complement her existing pet-grooming business in 2011. "I have over 40 applicants" who want to license the brand, she said.

Right now, Santucci makes all the cookies and frozen yogurt cups she sells from scratch in a commercial kitchen in downtown Chicago. "I'm looking for a bigger facility now as we speak."

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