Older Moviegoers Have Box Office Clout, AARP Study Shows

COURTESY OF WARNER BROS.

MARCH 29, 2017 | 09:34AM PT

U.S. moviegoers who are at least 50 years old comprise more than 30% of all admissions, a new survey by the AARP shows.

The Helen Mirren-Ryan Reynolds drama “Women in Gold” was a particular favorite among older moviegoers, who comprised 82% of its audience.

Similarly, the over-50 audience comprised 57% of the moviegoers who attended the Tom Hanks’ “Miracle on the Hudson” drama “Sully,” which generated $125 million domestically.

The study — dubbed “The 50-plus Moviegoer, An Industry Segment That Should Not Be Ignored” — was conducted late last year of about 500,000 moviegoers by marketing data analytics firm Movio on behalf of AARP. The conclusions were released Wednesday during CinemaCon. Click here to continue reading.